Sunderland

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Sunderland Golf History
Established before 1940 as a pre-eminent golf outerwear brand wholesaler; Sunderland is recognised throughout the golfing world for quality, playability and reliability. The Sunderland brand stands for quality and durability and a stringent quality control system ensures that product remains of the highest standard.

The range consists of waterproof suits, windproof jackets, waterproof hats and umbrellas for ladies, men and juniors. Selected over the years for Ryder Cup, Curtis Cup and Solheim Cup teams, Sunderland epitomises quality and playability, ensuring end users of lasting wear and reliability which has become synonymous with the brand.

Sunderland supplies all waterproof garments with a three year money back/replacement guarantee for any product that fails for a waterproof reason and a 12-month guarantee if it fails for a manufacturing reason.

For the seventh year in succession Sunderland has won ‘best waterproof supplier' awarded by Today's Golfer Magazine. This is an award voted for by the golfing subscribers to the magazine and recognises the following of loyal customers that make it the most popular brand in the marketplace (source: ‘sports marketing surveys 2007').

With a range so well recognised by the golfing market, Sunderland remains able to command real customer loyalty and has a dominant position within the UK, holding 18% of the market (source: Sports Marketing Survey 2007). This is the largest single share of any supplier.

Sunderland product is sold via a network of agents, distributors and a small employed sales force.

As a business founded by a family who manufactured outerwear and played golf, Sunderland has a heritage of understanding the requirements of a garment to keep you dry in all the playing conditions that the Scottish weather can deliver. These needs are all reflected in the design of the Sunderland garments.

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